Apple Aims at Playing a Pivotal Role in Streaming Music
Posted: Jun 08,2015
Apple’s iTunes revolutionized the ways music lovers enjoyed and purchased their most loved songs and music. It has effectively replaced plastic discs with digital downloads. The creators of iPods and iPhones aims to curve out a lead role with the help of the paid streaming music service it expects to launch this summer only. According to the music industry insider Apple has been preparing for the launch of its own service for a long time and it specifically wants to win back some to its clients and also wants to push the iTune users to a latest form of listening.
According to the analysts the organization requires to construct a strong streaming business if the company wishes to uphold its pivotal role in the popular music ecosystem. Till this day majority of the recordings are sold at the digital stores like the iTunes. But gradually sales are going down and on the other hand streaming services are gaining ground as subscribers and revenue are growing.
Internationally, 41 million people pay for streaming music from Spotify ,Deezer and many other outlets and the subscription revenue also increased by 39 percent only in the last year. Streaming music is very significant to the entire computer usage experience and so for this reason Apple must have role in this.