Mobile app developers have experienced a number of challenges concerning user retention. They seem to have come up with a few good solutions of late.
When it comes to using mobile apps, the rates of user retention have increased during the last one year. However, the developers don’t seem to be fully satisfied with the improvements.
Customer retention reports (of the previous year) seem to project a better performance of iOS apps than that of the android apps. Android apps showed an edge over other apps in some other studies.
Developers of all mid-sized apps tasted success as the user retention reports of these apps reflected a sharp increase in comparison to the earlier years.
Industry experts are of the opinion that the segmentation of users, in-app messages, push notifications and other retention strategies are bound to witness a budget increment very soon.