When technical advent becomes the signature of a company then something special happens with the brand itself. Apple is defining the future of smart phone technology with its every innovation. Recently, in Cupertino the launch of iPhone 8, iPhone 8 Plus, iPhone X or 10 have surprised people thoroughly. The CEO of Apple Tim Cook with the senior vice presidents Craig Federighi (Software Engineering) and Philip W. Schiller (Worldwide Marketing) has demonstrated the total process. Later on, they allowed the media to get the hand on experience of the product. Worldwide distribution of the product is going to start within few days and people can experience an improved experience with some magnificent features like super retina display, super build quality and true depth camera sensing. All the latest models of the iPhones are coming with iOS 11 version and the Apple team has done a great job to make it better. Especially, iPhone X is setting a bar for the smart phone developers and it is truly a next generation phone with bezel less display. It was Apple’s dream to make an all display hand set. In terms of iOS application, it has shown some major improvements. The Animoji is quite cool for sending messages with some real emotional signs. Above all the unlock facility through Face ID has been the top most attraction of this product launch. On the completion of 10 years of iPhone 2017 is a great year for the company. They have introduced a couple of things in the year such as iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 plus and last but not the least iPhone X. Simultaneously the latest version of iOS 11 has added another feather to their cap. With the advent of the iPhone X, Apple has stepped into the AI (Artificial Intelligence) and AR (Augmented Reality) applications. This version of the iPhone is dealing with camera improvisation. The photos will look much better in its portrait mode and also the portrait lighting is an added advantage for getting the feel of studio lighting. They have put various features for developing the artificial intelligence in a cellular platform. The A11 Bionic Neural Engine is efficient to perform a lot more complex task in an easier way. Moreover, wireless charging has taken a new shape. They are calling the charging mat as AirPower, where your handset, smart watch and Air Pods can charge together.
Without any doubt, one can say that Apple is paving a new path in next generation smart phone’s innovation.